# AI-Driven Lead Qualification Transforms Sales for Global IT Firm

## History

**Transputec**, a leading IT solutions provider, helps businesses navigate the complexities of **cybersecurity, cloud computing, and digital transformation**. Operating in a highly competitive industry, the company needed to **eliminate bottlenecks in its lead management process**—ensuring that high-value prospects received immediate attention while filtering out irrelevant inquiries.

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## The Challenge

Transputec was receiving **a high volume of inbound leads** via its web form, but the manual qualification process was:

⚠️ **Time-consuming & inefficient** – Sales reps spent hours sorting through inquiries.\
⚠️ **Slowing down response times** – Delays meant lost opportunities in a fast-moving market.\
⚠️ **Not scalable** – As lead volume increased, the system couldn't keep up.

The firm needed an **automated, AI-powered solution** that could instantly **process, qualify, and enrich** leads in real-time.

## Our Solution

We implemented a **fully automated lead qualification system**, integrating **Bitrix24 CRM, OpenAI, and external data sources** for **real-time lead scoring and filtering**. The system:

🚀 **Instantly Processes & Qualifies Leads** – The moment a web form submission is received, AI determines if it's a real service request.\
🤖 **Smart AI Filtering** – The system **eliminates irrelevant inquiries** (like job applications and vendor pitches) before they reach sales teams.\
🔗 **CRM & API Integration** – Automatically enriches lead data using **LinkedIn and other external sources**, ensuring **sales reps get complete profiles**.\
⚡ **Seamless Lead Assignment** – High-value prospects are automatically routed to the right sales rep for immediate follow-up.

## Automation Workflow

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## Impact and Results

✔️ **60% Faster Lead Qualification** – Sales teams focus only on **high-potential** opportunities.\
✔️ **Eliminated Manual Sorting** – AI handles the filtering, **reducing workload** for sales teams.\
✔️ **Higher Conversion Rates** – Faster response times **increase deal closures**.\
✔️ **Scalable for Growth** – The automation handles **high lead volumes effortlessly**, future-proofing Transputec’s sales pipeline.

By leveraging **AI-driven automation**, Transputec now **operates at peak efficiency—turning inbound leads into revenue faster than ever**.
