AI-Driven Lead Qualification Transforms Sales for Global IT Firm

History

Transputec, a leading IT solutions provider, helps businesses navigate the complexities of cybersecurity, cloud computing, and digital transformation. Operating in a highly competitive industry, the company needed to eliminate bottlenecks in its lead management process—ensuring that high-value prospects received immediate attention while filtering out irrelevant inquiries.

The Challenge

Transputec was receiving a high volume of inbound leads via its web form, but the manual qualification process was:

⚠️ Time-consuming & inefficient – Sales reps spent hours sorting through inquiries. ⚠️ Slowing down response times – Delays meant lost opportunities in a fast-moving market. ⚠️ Not scalable – As lead volume increased, the system couldn't keep up.

The firm needed an automated, AI-powered solution that could instantly process, qualify, and enrich leads in real-time.

Our Solution

We implemented a fully automated lead qualification system, integrating Bitrix24 CRM, OpenAI, and external data sources for real-time lead scoring and filtering. The system:

🚀 Instantly Processes & Qualifies Leads – The moment a web form submission is received, AI determines if it's a real service request. 🤖 Smart AI Filtering – The system eliminates irrelevant inquiries (like job applications and vendor pitches) before they reach sales teams. 🔗 CRM & API Integration – Automatically enriches lead data using LinkedIn and other external sources, ensuring sales reps get complete profiles. ⚡ Seamless Lead Assignment – High-value prospects are automatically routed to the right sales rep for immediate follow-up.

Automation Workflow

Impact and Results

✔️ 60% Faster Lead Qualification – Sales teams focus only on high-potential opportunities. ✔️ Eliminated Manual Sorting – AI handles the filtering, reducing workload for sales teams. ✔️ Higher Conversion Rates – Faster response times increase deal closures. ✔️ Scalable for Growth – The automation handles high lead volumes effortlessly, future-proofing Transputec’s sales pipeline.

By leveraging AI-driven automation, Transputec now operates at peak efficiency—turning inbound leads into revenue faster than ever.