Last updated
DMentes Publicidad, a powerhouse in Latin American marketing and advertising, has been crafting iconic campaigns since 1986. Founded by visionary Rita Salgado, the agency has worked with major global brands and led high-profile projects—such as tourism campaigns for the Honduran government—bringing innovation and creativity to the forefront of the industry.
Despite their reputation for bold ideas, inefficiencies in task delegation, client onboarding, and project management were slowing them down.
While DMentes thrived creatively, their operations weren’t keeping pace:
⚠️ Disorganized task allocation – Work was assigned manually, leading to inefficiencies. ⚠️ Slow client onboarding – A multi-step process that delayed project kickoffs. ⚠️ Lack of automation – Project management relied on manual follow-ups and file handling, causing unnecessary delays.
With these bottlenecks, the agency was losing over 1,000 hours annually—time that could have been spent on creative execution and strategy.
We designed a customized automation system to streamline task delegation, client onboarding, and project tracking:
✅ Intelligent Task Management – Automatically assigns tasks based on staff expertise, optimizing workload distribution. ✅ 80% Faster Client Onboarding – Simplifies and automates client intake, drastically reducing time from first contact to project kickoff. ✅ Project Automation & Tracking – Auto-generated reminders, streamlined file management, and structured workflows keep projects on track without manual intervention.
✔️ 1,000+ Hours Saved Annually – Faster processes, fewer delays, and more time for high-value creative work. ✔️ $200,000+ in Increased Efficiency & Productivity – Optimized operations allow the agency to take on more projects and maximize revenue. ✔️ Seamless Workflow Execution – Automated systems keep projects organized, eliminating missed deadlines and miscommunications. ✔️ Faster Project Delivery – A 10% boost in turnaround speed, meaning clients get results faster.
By eliminating administrative chaos and supercharging efficiency, DMentes can now focus on what they do best—delivering bold, groundbreaking creative campaigns without operational bottlenecks.
